New ‘Fast Food’ Eatery, Market Coming To Former Seta’s Site On Belmont Street

Photo: The former Seta’s will soon become a “fast food” eatery with a new market/convenience store next door

An establishment doling out “fast food” will be opening in the next few weeks on Belmont Street at the corner of Newton. But don’t expect another Dunkins’ or a franchise operation coming to the Town of Homes.

To owner Zohreh Beheshti, the fast food she’ll be serving is an eclectic variety of specialty dishes – fried chicken, deli sandwiches, dairy samples, falafel “and maybe hamburgers … and coffee.”

On Monday, March 8, the Zoning Board of Appeals unanimously approved a special permit under the zoning bylaws to operate a fast-food restaurant, joining an international market the couple are about to open next door.

The store – which will sell Middle Eastern staples and spices along with the usual convenience store fare – is located at 273-5 Belmont and the 16-seat restaurant will be at 271 Belmont taking over the former Seta’s Cafe (which closed in September 2019) located across Newton Street from Sophia’s Greek Pantry. The businesses will be connected in the rear so employees can move between the two locations.

Parking will be in the rear of the building off of Newton. The town said the new store will run on the same hours as Seta’s: 10 a.m. to 8 p.m. weekdays; 9 a.m. to 8 p.m. Saturday and 10 a.m. to 2 p.m.

Beheshti and her husband are running Roksana’s Persian Foods, a small 800-square foot storefront at 509 Mt. Auburn in Watertown.

“My customers actually pushed me to do this and that’s why we’re doing this,” said Beheshti

Even before opening, Beheshti has her fans in town as the board was bombarded with supportive emails and one town employee can attest to the food she sells.

“I’m just gonna warn everyone here that anything from her store that’s called gata is very fattening,” said Ara Yogurtian, assistant director of the town’s Planning Division. “It’s full of butter, full of sugar; it’s so tasty that once you begin [you can’t stop],” he said.

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