Cityside Subaru To Supersize Pleasant Street Location With Big New Dealership

Photo: A preliminary design of the proposed new Cityside Subaru dealership on Pleasant Street.

Belmont-based Cityside Subaru is about to supersize itself as it will bring before the town a proposal to double the size of its location by building a nearly 40,000 square foot all-purpose dealership on Pleasant Street.

When completed, the new multi-level structure will occupy 39,900 square feet on 1.6 acres and rise to nearly 40 feet overlooking the roadway. So far no price tag has been placed on the project or when construction will commence and a proposed opening day.

While details are still sketchy, the dealership will pull the curtain back on its intentions on Thursday, Sept. 9 at 7 p.m. at a virtual Zoom meeting of the Belmont Planning Board.

One important thing Cityside does have in its hands is a variance on the proposed building’s height and the number of stories as well as a special permit on lot coverage coming from a 2020 ruling by the Belmont Zoning Board of Appeals. Those actions by the ZBA will allow the new building to reach 38 feet and three stories, an additional six feet and one floor above existing zoning requirements.

But the most significant allowance for the developer is in commercial lot coverage which doubles under the proposal from 38 percent to 73 percent.

In an effort “to create a more efficient customer experience,” Cityside’s proposes to demolish the existing building at 790 Pleasant St. – constructed in 2003 – in addition to the pair of adjacent structures on parcels Cityside purchased in the past few years. The new building will be completed in phases to allow the existing dealership to operate while the new structure – which occupies 774A and 778 Pleasant St. – is under construction.

The ground floor will have 24 service bays, pull-in spaces, parts, retail and storage. The rear of the building will be for customer and employee parking and new vehicle storage. The second or main level will be a new showroom, offices, conference rooms and customer “amenities.” The top third level will be structured parking where new vehicles will be stored.

Cityside – which is a member of the Colonial Automotive Group – is proposing hours of operation to be: Monday to Friday, 8 a.m. to 7 p.m.; Saturday, 8 a.m. to 8 p.m.; and Sunday, noon to 4 p.m.

In its application to the Planning Board, Cityside broached what will be one of the most contentious issues it will face: traffic, suggesting the redesign will “reduce unnecessary vehicle movements” along Pleasant Street.

News reports from across the country reveal the new Cityside building will be one of the larger structures constructed by a Subaru dealer.

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