Advertising in The Belmontonian

Now is the time to place your ad in the Belmontonian.

As newspaper circulation continues to decline, people are turning to the Internet as their primary news source. A Pew Research Center study found that the Web surpassed newspapers as an information source as far back as 2008 — and use of the Web over newspapers has only grown since.

Would you like your business, firm or group to reach the largest, most targeted Belmont audience for a fraction of the cost of traditional media? The Belmontonian reaches an audience of more than 17,000 monthly/209,000 annual unique users and 77,000/924,000 page views, both numbers growing each month since the Belmontonian began publishing on Jan. 31, 2014.

We have a growing social media presence, with more than 1,858 Facebook fans, a daily email newsletter with nearly 400 subscribers, each having grown just by word of mouth.

The reason readers come back to the site in greater numbers is because the Belmontonian’s sole focus is what’s happening in Belmont. Be it business, real estate, schools, government or sports, the Belmontonian covers Belmont, period.

Because of the Belmontonian’s focus on content specifically relevant to Belmont, readers are more local than any other publication in the area. You will not see in the Belmontonian “click bait” articles – “the 12 things Hollywood stars do on vacation” – or a reliance on regional news which other “local” media sites (both headquartered in New York state) use to draw an audience.

Our daily visitors are educated and engaged in the local community. In addition, people who get their news from the Web tend to be younger and well educated, a sought-after demographic for small and mid-sized businesses.

The Belmontonian readership includes:

  • Independent: More than 60 percent of readers are between 18-34 years old.
  • Diverse: 54 percent Male, 46 percent Female, of all lifestyles and cultures
  • On the Go: 69 percent read the Belmontonian on their smartphones or tablets.

There isn’t a better way to reach Belmont residents than with an ad on the Belmontonian.

Please view the Belmontonian’s advertisement page (below) to see the wide variety of ad styles, many which have far greater rates of contact by readers than the standard banner ad.

I can make your ad purchase work within your budget and needs.

Let’s talk.

Contact the publisher, Franklin B. Tucker, at or call: 617-932-9229.

Here is the wide variety of ads styles you and your business can use in the Belmontonian:

Ad with Text: Almost like a standard banner ad, but with a space for additional text beneath the ad.

Quick Ad (Mock Up): If you need a quick ad made, just upload a photo, enter some business details and, voilà, an ad.

Standard Ad with a Featured Box Ribbon: Just supply a photo. Put a fancy ribbon on a standard ad and add text. It’s best to use this with a box ad greater than or equal to 300 pixels wide. Great for real estate and food specials.

In-Story Ribbon Ad: Designed to sit in the middle of an article. Why? Because sidebar ads get pushed out of view, and this ad won’t. In fact, readers will have to look at it. Looks great on desktop and adjusts to fit mobile nicely. Good for big advertisers and promoting content.  

Swapper: This is an ad which, when hovered, swaps out the original ad for a different ad for a hover-effect. If your advertiser has more information to convey than can fit in the original ad, this is the guys to use.

Flipper: A banner ad that, when hovered over, will “flip” to reveal its other side, which is a second banner ad. Impressive and fun.

Coupon: Create a cutout-style coupon to promote a sale or event. When clicked on, readers will be taken to a mobile-friendly page where they can print the page or keep it handy on their mobile device.

Advanced Coupon: Just like the standard coupon, but with more options. Create a cutout-style coupon with an optional image to promote a sale or event. When readers click on it, they will be taken to a mobile-friendly page where they can print the page or keep it handy on their mobile device.

The Countdown: Countdown to a big event or end of a sale. Doesn’t require an image. Displays a customizable and human-readable countdown, such as “7 days, 3 hours, and 10 minutes,” which updates.

Premium Ad Styles  Popup: This is an ad that appears as a “popup” in the middle of the page, which the user must close. Advertisers can choose the frequency for which it should be displayed to the user. By default, it displays once per page load every five minutes. This ad has been measured (by Broadstreet Ads) as having a click-through rate of about five percent as compared to a standard banner ad with a .2 percent rate. The Cube: Much like the Flipper, but expanded to three dimensions. It supports up to six images, and can control the display of a logo, navigation and much more.

YouTube™: Embed a YouTube™ video as an advertisement with an optional message below the embedded video. Comes in any width or height while being responsive and mobile friendly.

Click to Enlarge: A very simple format which displays an image and a “Click to Enlarge” call to action which will open the image in a new window. Useful for store flyers and circulars.

Expandable: This is an ad which, when hovered over, will expand outward and display a second image in either the top, right, left, or bottom direction. Responsive and mobile friendly.

Scratch Off: Just like a lottery scratch-off. Specify a front image that can be scratched and an optional back image that will display underneath the scratched area. You can also enter free-form text to be displayed instead.

Wallpaper A new super premium design for those advertisers seeking to stand out.