In 1964, the newly-opened Belmont Car Wash & Detailing on Trapelo Road was a small operation both is size and the number of people when Paul Tocci Sr. waved in the first car to be cleaned.
“We were in a much smaller site with 11 employees. That year we did 15,000 cars,” said Paul Tocci Jr. who owns the car wash with his brother, Adam.
“Last year, we did a 100,000 cars with 50 employees,” said Paul Jr. after he and Adam were joined by town dignitaries to cut a red ribbon to begin the celebration of the businesses half-century in the community.
During the day-long event, held on Saturday, June 21, the cost of a wash reverted back to 1964-era prices of $1 and $2, barbecue was served to customers, there were tours of the newly-renovated building and popular radio celebs came by.
For the brothers, Saturday was a great day not just for their business but also for their father, who died a few years back.
“Everything we’ve done here is with our dad in mind. He was prominent in all of our planning,” said Adam.
“We hope he sees us and what we’ve done and he’s happy,” said Paul Jr.
And while the car wash is a business, Belmont Car Wash has become much more of a community resource.
“We call Belmont our hometown. We grew up here so giving back to the community is very important to us,” said Adam, who is the general manager.
Much of that outreach comes in terms of fundraising events that takes place at the site.
“We try to be as proactive as we can with all the community groups,” said Paul Jr. Adam said there are usually six large fundraisers a year with nearly weekly in raffles, charity auctions and sponsoring events.
“That’s part of being a good business neighbor,” said Paul Jr.
“Belmont Car Wash has been in Belmont five years more than I have,” said lifelong resident and Selectman Sami Baghdady. “So it is a staple to the Waverley Square area and to Belmont being a valuable service and it has employed many of our kids.
Will the brothers be around for the next 50 years?
“We won’t but our children will be around. It’s a generational thing. One of them will be here in 2064,” said Adam.